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  • Looking Forward by Looking Back: Baby Products That Change the Way We Live

    Baby Products That Change the Way We LiveFlashback to 1989…

    The only moms who were “wearing” their children were the hippies. They were criticized for being too attached to their kids. These moms were also big into breastfeeding, which (at the time) was considered offensive and inefficient.

    Some realized how better it was to keep their children close to their bodies, but these women didn’t have many options. Most baby carrying devices were a wrap of some sort, a long swatch of fabric that wasn’t easy to use.

    Although wearing your baby was a new concept in the US, people had been doing it in Europe since the 70s, starting in Sweden. Medical experts concluded that eye contact and physical closeness between parent and child was important for healthy bonding.

    Björn Jakobson was inspired by this research and developed a product that could facilitate closeness and the bond between parents and their newborn babies. BabyBjörn launched its first baby carrier, "Hjärtenära" (close to heart), in 1973.

    It took over thirty years for the concept of wearing your baby to be accepted in the United States. It just wasn’t fashionable until a black and white advertisement in Harper’s Bazaar featured a svelte new mom model showing off her Bijorn carrier.

    The sleep sack, a hybrid blanket and sleeper was also popular in Sweden a long time ago, but only gained ground in the States during the 90s. The sack provides warmth and comfort to baby without the looseness of a traditional blanket, which helps prevent SIDS.

    Flash-forward to 2015…

    Wearing your child isn’t just a popular trend. It’s recommended by doctors, nurses, midwives, and parenting experts. Attachment parenting (and breastfeeding) continues to grow and develop. Children are thriving.

    Presently in the United States, there are more than 20 companies producing carious designs of baby carriers and wraps so parents can maintain a better bond with their children. These devices not only soothe baby so he/she can grow without stress, but they are fantastically convenient.

    We have established a new paradigm in how to best care for children; one that includes the importance of emotional well-being and growth.

    At Swanling Innovations, we’re trying to base our work on the same concept; the principals of bonding and giving children a sense of security. Through safe, secure sleep, children grow up feeling loved, comforted, and without stress.

    Our sleep aide, the Slumber Sleeper, is a modern sleep solution for infants and children. It’s an integration of traditional European concepts (that have been working for centuries) that we’re trying to bring to American life.

    We hope to revolutionize how children self-soothe, giving them and parents the rest they deserve.

    safe sleep solutionWritten by Joanna von Yurt, Certified Pediatric Sleep Consultant and Co-Founder and CEO of Swanling Innovations Inc.

    Joanna von Yurt is the mother of three intelligent, sensitive, and compassionate girls (who all want to be mommies when they grow up). She is first AND foremost a mom! Professionally, however, she is an accountant, controller and serial entrepreneur.

    Joanna has a degree in Psychology from Harvard University with an emphasis in child psychology. She worked as an infant caregiver for 12 years and interned as a Child Life Specialist, family/social therapist, and assisted in clinical studies involving children’s personality and social psychology. Joanna is a Certified Sudden Infant Death (SIDS) Prevention Professionals, Safe Sleep Educator, Member of the International Association of Child Sleep Consultants, Member of the National Sleep Foundation, and Member of the Canadian Sleep Society.

    Joanna has a lifelong passion for childcare and child safety. She enjoys sharing her experiences with other parents about sleep routines, attachment parenting, safe sleep guidelines, and children’s natural sleep patterns. Her company, Swanling Innovations, is committed to producing modern, safe and innovative products that meet the expectations of discerning parents. The Slumber Sleeper™ is a 4-in 1 safe sleep solution (mattress protector, flat sheet, fitted sheet and sleep sack all in one) designed to help keep your baby safe, warm and centered.

    Joanna always says that a well-rested child and well-rested parents add up to a happy family!

    Visit for more information.

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